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Thoughts on building products, brands, and systems. Process running. Process done.

Recent Posts

Latest writing on product development, design, and building in public.

Jan 20, 2025

The Small Business Guide to Mastering SEO Strategy in 2026

SEO didn't die — but the way most small businesses use it did. Ranking hacks and keyword obsession no longer work. In 2026, search engines reward pages that genuinely satisfy users.

Building Fast, Refining Slowly

A philosophy on shipping quickly while maintaining quality. Speed doesn't mean cutting corners—it means focusing on what matters.

Process

Productivity

Development